In my early days in Information Technology I dreaded the meeting with executives to attempt to get approval for a new IT project or for upgrades to the existing systems. Now, I sleep easy the night before and walk into the meeting with confidence, knowing that when the meeting ends, I will not only have approval for the project, but I will have a critical partner until the project is complete. The difference isn't in the times or the executives, but rather in my understanding and ability to provide the executive what they are looking for to make a decision.
In the early 2000s I was working for a company where we were running Exchange Server 5.5 and Windows NT 4.0. Microsoft had recently ended support for the product and I had been fighting for a long time to upgrade to Exchange 2000 and Windows 2000. One time after another I explained how much easier it would be to manage Exchange 2000 than 5.5 and how I could save a lot of time and headaches, but nothing got done. I pointed out that we were pushing the limit of our Exchange Standard edition storage anyway, and the result was to tell people to clean out their mailboxes.
One weekday morning all the calls started coming in from people unable to get into their e-mail. The catastrophic failure I wanted to avoid had happened. After working on it until 5:00 the following morning, I got a call from my apologetic boss at 9:00 AM to let me know it wasn't working as good as hoped. At 10:00 PM the second day the CEO stopped in and told me "I didn't realize how important the e-mail was to our business until these last few days."
Eventually I did get the server back up minus a large chunk of corrupt data, and the next morning I had approval for a new Exchange Server, hardware, operating system, and all. Now, I'm not going to advocate waiting for a catastrophic failure in your system and I'm sure not going to advocate causing a catastrophic failure to get the executive's attention, but there are things you can do to get the executive's attention and to call them to action. If done properly, they won't just approve your project, but they will buy-in to the project and do whatever is in their power to make the project a success (and they have a whole lot more in their power than you have in yours).
IT from the Executive Point of View
The executive is a business person. He runs and has a complete understanding of a business which is providing goods or services. From 30,000 feet he views his business like this:
- A customer has a need and the business has a product or service that fills that need.
- A marketing process occurs that brings the customer and the product or service closer together.
- An operational process occurs that provides the customer with the product or service.
- The customer leaves happy and the business makes money.
The executive has refined the details of these processes and built a successful business. The refinements really boil down to two things: making more money and spending less money otherwise known as increasing revenue and lowering the bottom line. To make these refinements the executive gathers hard facts and makes an educated decision based on the risks and rewards. If flyers aren't bringing in business while newspaper ads are, the money for flyers might be reallocated to create more newspaper ads. If an order is taken and someone spends 3 minutes walking the picking list out to the warehouse, the executive might move the printer to the warehouse to make the process more efficient.
Technology is not a main part of the executive's well designed business process. Instead, IT provides tools that help facilitate the refinements to better serve the bottom line. Just like a delivery business wouldn't work without trucks, today's office doesn't run without a computer network. The executive knows this, and is willing to spend on technology, but someone (probably you) has to help him understand how the technology will impact his bottom line.
Getting to "Yes"
Now that you've seen what the executive is looking for you probably have a good idea what you need to do. No, I already told you, causing a catastrophic failure is not an option. I am referring of course to meeting the needs of the executive.
When meeting with the executive, they want to know the business impact. How will making this change improve the business process? How will it effect the bottom line? What are the risks and rewards of making the change to the business process?
Your goal here is to gain their trust that this project will positively influence the business. If the executive gives you his blind trust (and if so, why are you reading this article?) then your job is done. Most of us though have to supply proof that the project will benefit the company.
Showing them is better than telling them. The executive wants to see cold hard facts. They don't care to hear generalities, they want to see numbers. By sharing generalities, my Exchange server stayed at 5.5. That's because the executive saw me wanting to replace e-mail with e-mail. There was no benefit in that. If your computers are getting outdated and slowing down the end users, you have to show the executive numbers to back it up. They might not know a lot about RAM, but if you show them a report that includes the new computers with little memory usage and the older computers with high percentages of memory used they willl understand that (in fact,
DGard Network Manager includes that exact report).
The executive is aware of risks and you have to disarm those risks. Replacing the Exchange Server could cause problems. He knows that, but doesn't know what those problems are. Be honest about possibilities. Include percents that you think they might happen. The executive knows that when changing the Exchange Server you could lose mailbox data, but if you let them know there is a 10% chance that you lose some data and a 0.5% chance that you lose all the data, and that rolling back to the old server mitigates the risk, the executive has a clearer picture to work with. (Note: Don't lose sleep over the percents, they're a guess. Be honest with your guess. It's accuracy will help you in your next project).
If the project is going to have a significant impact, the executive will want to be engaged in the decision making process, but doesn't have the time to deal with the details. In this case you want to engage the executive in the decision making process. Take some time and talk to a few of the people the project will effect. How is the task accomplished today? How long does it take them? What are the problems they face with it? Make sure you document the answers. When meeting with the executive, present them with the data. If the solution will save time, let them decide how much money that time is worth. Just be sure you share with them the time estimates from the people on the ground who do the work every day. Of course, if the expenses are common knowledge you can put them together ahead of time, but when dealing with the cost of an hour of a customer service rep's time, usually the executive has a rough estimate in his head.
Finally, make sure your project goes far enough. The executive has business problems, not technical problems. If your solution doesn't improve on that problem, chances are you won't get approval. So ask yourself, will the executive see your solution as replacing e-mail with e-mail, or will he see it as adding support and security? At the time, we had a spam problem. Today when looking back, I realize that just by adding spam filtering software into the quote I would have had a far better chance of getting approval. Why? While it would have added some to the cost, it would have added a lot to the value to the business process as sales people wouldn't be spending hours a week filtering out spam.
If you've looked at the project from the standpoint of it's impact on the business process, gathered hard data about the current situation through reporting or by engaging those who use the systems, and listed out an honest list of risks and rewards you should be prepared to gain the executive's trust and get approval and support for your IT project. But if you get turned down all is not lost.
After doing everything right the executive might deny the project anyway. Listen to the executive. What questions did he ask? Each of those questions had a right and wrong answer in his eyes, and you probably know which questions you didn't have the answer for. When possible "Let me look into that further" is a better answer than "No". If you aren't sure why the executive turned it down ask them. Usually they'll give you a general answer but it should at least tell you whether they feel the price is too high, it's too risky, or if they just don't think there's enough to be gained. If this is the case, review your solution and see if you can work some more value in it. Keep in mind though, if they deny it once they are more likely to deny it subsequent times unless you can show a truly large improvement. Why is that? They're busy and don't remember what the issues were, but they do remember that they said no and their time is valuable so they don't want to readdress it.
Conclusion
In this article I have shared with you how to get not just approval but also support from business executives for your IT projects:
- Executives have business problems not technical problems. In order to successfully get executive support you must first understand the business problem.
- Gain the executive's trust by beinig prepared and asking questions. Bring reports with hard facts. Engage the users within the business process. Be ready to engage the executive if the need arises.
- Be honest with risks and rewards. include percents and mitigating factors for the risks.
- Ensure you are solving the entire business problem you are dealing with. If not, add to your project the tools you need to solve the problem.
- Pay attention during the meeting. If you get denied the project, you need to know why so you can improve on it or at a minimum understand why the executive doesn't see value in it so that you can improve your approach next time around!